PDF(3825 KB)
Corporation Social Responsibility and Brand Assets: Effect of Consumer CRS Experience and the Role of Confucian Values
XIN Jie
South China Journal of Economics ›› 2013, Vol. 31 ›› Issue (1) : 71-82.
PDF(3825 KB)
PDF(3825 KB)
Corporation Social Responsibility and Brand Assets: Effect of Consumer CRS Experience and the Role of Confucian Values
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