In recent years, the global economy has been exposed to multiple shocks, leading to a significant increase in uncertainty and rendering expectation management an essential component of macroeconomic policy. Behavioral economics, by in corporating cognitive biases and psychological factors, challenges the idealized assumption of the "rational economic man" embedded in traditional expectation theories. It thereby constructs a more realistic analytical framework that provides theoretical support for achieving the policy objectives of "stabilizing expectations" and "improving expectation management mechanisms." Nevertheless, in China, research on expectations from a behavioral perspective remains at a preliminary stage. There is an urgent need to integrate the country's unique institutional and cultural context in order to further advance the application and development of expectation studies.
Against this backdrop, we systematically reviews the domestic and international literature on behavioral and experimental studies of economic expectations. Building on traditional expectation theories, it focuses on explicating two key concepts in behavioral economics, which is incomplete-information rational expectations and bounded rational expectations, and summarizes the research progress on expectations within the behavioral economics framework in the fields of microeconomics, macroeconomics, and finance. In addition, the article discusses methodological innovations in experimental approaches to expectation research, including survey-based experiments and laboratory experiments such as exogenous process forecasting, learning forecasting, and learning optimization.
Looking ahead, expectation research should continue to optimize experimental methodologies, streamline processes, and reduce estimation biases. More importantly, it should align more closely with China's specific institutional environment and cultural context, ensuring that theoretical frameworks and empirical methods remain relevant to local conditions. Through such localization, expectation research from a behavioral economics perspective can play a pivotal role in boosting household confidence, guiding firm-level decision-making, and maintaining financial stability. In this way, it will provide solid theoretical support and practical guidance for macroeconomic policymaking, not only in mitigating short-term uncertainties but also in sustaining the long-term goal of high-quality economic development.
Corporate carbon footprints are predominantly concentrated within supply chains, significantly surpassing the emissions generated by firms' internal production processes. Consequently, firms possess strong incentives to transfer emissionreduction pressures upstream, particularly influencing their supplier selection strategies. Utilizing legitimacy theory as a conceptual framework and employing a staggered difference-in-differences (DID) research design, this study empirically investigates how China's Green Factory policy influences corporate supplier selection behavior. Specifically, this study leverages panel data from Chinese publicly listed companies spanning from 2013 to 2021, identifying causal effects derived from the staggered implementation of the policy across different firms and time periods. Empirical findings robustly demonstrate that firms receiving the Green Factory designation exhibit a significantly increased propensity to engage with environmentally compliant ("green") suppliers in their procurement activities.
Mechanism analyses grounded in legitimacy theory suggest that the observed shift toward greener suppliers primarily stems from firms' efforts to secure legitimacy approval from key external stakeholders, including local governments, the general public, and institutional investors. Firms designated as Green Factories seek practical legitimacy from local governments,aiming to align their procurement strategies with regional environmental policies and thereby secure regulatory support and preferential treatment. Moreover, they pursue moral legitimacy from the broader public, enhancing corporate image and consumer trust by visibly adhering to societal expectations regarding environmental responsibility. Additionally, cognitive legitimacy pressures from institutional investors, who increasingly value sustainability and environmental, social, and governance (ESG) criteria in investment decisions, further compel firms to align supplier choices with environmentally sustainable practices.
Further heterogeneity analyses reveal that the effect of Green Factory certification on supplier selection is notably more pronounced in heavily polluting industries, state-owned enterprises, large-scale corporations, and firms managed by executives with explicit environmental backgrounds. These entities, facing heightened scrutiny and greater legitimacy pressures, exhibit stronger motivations to proactively adjust their procurement decisions. Extended analyses also indicate that the Green Factory designation facilitates the establishment of strategic supply chain alliances, specifically "green alliances" and "hightech alliances," as evidenced by substantial increases in procurement from, and sales to, environmentally friendly and technologically advanced firms within their top-tier supplier and customer networks. Collectively, these findings underscore the importance of legitimacy theory in explaining corporate strategic behavior within supply chains. The study not only contributes theoretically by integrating legitimacy theory into the supply chain literature but also provides practical guidance for firms striving for greener supply chain practices. Furthermore, the results offer valuable insights for policymakers seeking to establish effective frameworks for environmental oversight and green procurement strategies.